Campaigns
Manage and send commercial emails to guests
- Getting started with CampaignsCampaigns is the CMS direct e-mail marketing tool that you can use to send targeted messages to predefined audiences, and to track the efficiency of these messages in statistics. BEX Campaigns replaces the older email campaigns.
- Importing and managing contacts for CampaignsIn the Contacts section of Campaigns, you can import contacts for import segments and also filter and manage contacts in other segments. Collectively, these contacts are the recipients of your Campaigns messages.
- Booker segments for CampaignsBooker segments are used to predefine suitable target groups for communications that are automatically updated through synchronization with BEX PMS. A single contact can be present in multiple booker segments.
- Adding a form segmentIn addition to manually importing contacts and adding a booker segment, you can use a form on your website to collect contacts for Campaigns. These contacts will be gathered in a form segment, with the bookings marketing consent type.
- Creating and managing audiences for CampaignsFor every (type of) mailing you want to send via Campaigns, you define an audience. You do this by choosing a consent basis and a combination of segments.
- Creating a Campaigns messageWith Campaigns, you create and send targeted mailings and messages to specific audiences. Using layouts and content blocks, you ensure that each message is tailored to what you want to achieve.
- Statistics and results of CampaignsView the statistics for each sent Campaigns message in your CMS to see how successful your message has been.