Booking Experts data layer
Describes the data layer events emitted by the website and checkout portal, plus how to map them in Google Tag Manager for GA4 and other platforms.
Data layer events
Supported GA4 and custom data layer events.
Legacy events
Deprecated data layer events that will be removed.
Articles
- BEX data layer: overview and eventsThrough BEX data layer, Booking Experts sends booking and browsing activity as structured events; which are picked-up in Google Tag Manager and forwarded to tools like GA4, Google Ads, Meta Ads and TradeTracker.
- Cross-domain trackingThe BEX booking flow usually spans more than one domain, for example from your site to the checkout portal. To track a visitor as one user across these domains, set up both GA4 cross-domain measurement and Google Ads cross-domain linking.
- Google Ads conversion trackingBEX events can be used for Google Ads conversion tracking and dynamic remarketing.
- Meta Ads (Pixel / Conversions API)To send BEX events to Meta, map each event to its Meta equivalent in GTM.
- TradeTrackerTradeTracker conversions should fire only on the final conversion event: purchase. Do not fire the tag on pageviews or intermediate checkout steps.