form_submit

Status: Planned

Triggered when a user submits a form.

Emitted by CMS forms on the website (sales or booking sites).

GA4 docs: https://support.google.com/analytics/answer/9216061

Note: To use form parameters in GA4 reports, configure custom dimensions.

If marketing consent is granted and the form includes email or phone fields, include user_data with hashed identifiers.

GA4 Tag Manager user-provided data guidance: https://support.google.com/analytics/answer/14171268

No address fields are sent.

Sample data layer snippet

dataLayer.push({
  "event": "form_submit",
  "form_id": "42",
  "form_name": "Contact Form",
  "form_destination": "/forms/responses",
  "form_submit_text": "Send message",
  "form_response_id": "12345",
  "user_data": {
    "sha256_email_address": "...",
    "sha256_phone_number": "..."
  }
});

Top-level parameters

user_data

Hashed user-provided data for Google tags. Source: Hashed email/phone from form response, sent only with marketing consent.